Mercadotecnia en acción : Lecturas y casos
Saved in:
| Main Author: | Forman, Andrew M |
|---|---|
| Other Authors: | Cravens, David W, Woodruff, Robert B |
| Format: | Book |
| Language: | Spanish |
| Published: |
Wilmington :
Addison-Wesley Iberoamericana,
1991
|
| Subjects: |
Similar Items
-
Mercadotecnia
by: Armstrong, Gary
Published: (1996) -
Mercadotecnia :
by: Kotler, Philip
Published: (1994) -
Mercadotecnia para hotelería y turismo
by: Kotler, Philip
Published: (1997) -
Fundamentos de mercadotecnia
by: Kotler, Philip
Published: (1991) -
Dirección de mercadotecnia: análisis, planeación, implementación y control
by: Kotler, Philip
Published: (1996)