Biblioteca Laura Manzo

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Main Authors:	Kotler, Philip, Armstrong, Gary (Author)
Other Authors:	Martínez Gay, Mónica Gabriela (Translator, tr), Garza-Cartillón Cantú, Roberto (Reviewer)
Format:	Book
Language:	Spanish
Published:	México : Pearson Educación, 2008.
Edition:	8a ed.
Subjects:	Mercadeo Planificación estratégica Investigación de mercados Comportamiento del consumidor Consumidores Precios Estrategias de producto
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