Marketing estratégico

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Main Author: Lambin, Jean-Jaques
Other Authors: Miquel, Salvador (Translator, tr), Cuenca, Antonio Carlos (Translator, tr), Rivera, Jaime (Reviewer), Lado, Nora (Reviewer)
Format: Book
Language:Spanish
French
Published: Madrid : McGraw-Hill Interamericana, c1995.
Edition:3a. ed.
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