Comportamiento del consumidor /

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Main Author: Schiffman, Leon G
Other Authors: Kanuk, Leslie Lazar, González Ruiz, Ángel Carlos (Translator, tr), Raso Arcaute, Ivonne rev (Reviewer)
Format: Book
Language:Spanish
Published: Naucalpan de Juárez, Edo. de México : Pearson Educación de México, c2001.
Edition:7a ed.
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